Ready for the weekend I have a lovely little treat for you. For many years I have followed blogger and crocheter – Lazy Daisy Jones – also known as Ashley. She has built a really successful blogging and intagram following. In my year of the fashion fast I have found her style post particularly inspiring and I thought it would be great to get some advice and wisdom from Ashley for fashionable dressing as a ‘midster’ but also as a blogger.

Ashley, I avidly follow your Instagram account and indeed take time out to follow your blog posts. You came to my attention for your crochet and crafting but now I really look forward to seeing your posts on fashion and beauty. How has your blog evolved since you began in 2013?

Emma, thank you for having me on your lovely blog! Did you know you are one of my Crochet Heroes?

My blog Lazy Daisy Jones has evolved with my life. No one stays the same forever. As our families grow up and we grow older our tastes change.

My son was 11 when I started blogging, he is 16 now so I Have far more time for myself and my other interests.

I have always written about crafts and home restoration projects and I realised that my blog was rapidly turning into a lifestyle blog, not just a crochet and sewing blog. I decided to go with the flow and share what I was wearing and using on my skin. It was scary at first, and I was worried that my readers would think ‘who does she think she is at her age?’  ( I’m 54)

However, gradually my confidence increased and I found other women of my age were enjoying and actually reading what I was sharing.

Your photographs are always very beautiful. I am very envious of your confidence with your fashion posts. What would your top tip be for great images?

Thank you, it has been a steep learning curve. Trial and error would be the best way to explain it.

Luckily I have some wonderful blogger friends who advised me on photographing outfits.

My partner takes all the pics and I shout instructions to him! My top tips would be:

a. Always use a tripod this stops camera blur/shake.

b. Get out and about, find some pretty locations.

c. Enjoy yourself, smile, smile smile!


You know that this year I am having a fashion fast – basically not buying a new clothes. But I am always on the lookout for something new. I find your fashion posts particularly inspiring. How has your style changed over the last few years?

That is an interesting question! I have always loved colour and clever details. However, I don’t think my style has changed, I think my confidence has. I now know what suits me and my body shape. Confidence plays such a huge part in personal style. I think if you feel good in what you are wearing, than you will look good too.

I feel that I might be in a bit of fashion transition. Having been an avid buyer of clothes – I have taken a fashion fast this year (not buying any new items)…help! What would be your top tips for fashion conscious style… for a woman for any age?

Emma I think you have done the right thing, by taking a break and probably reviewing where you want to be style wise.

The first thing I would say is empty your wardrobe onto your bed and only put back the things you love and wear a lot. Even if you end up with a wardrobe full of jeans and t-shirts, you will have your answer?

My advice would be, wear what you love and dress for your lifestyle.

I live in jeans and there is nothing wrong with that! I change things up with my shoes and tops. Mules and a frilly blouse one day. Knitwear and brogues the next!

I love Hello fashion monthly its only £1 and has wonderful tips and fashion trend info. Buy it with your next weekly shop?

You were recently featured in Woman and Home Magazine as one of the top influencers – how did that come about?

When I started writing about fashion and my style and posting pics on my Instagram account Lazy Daisy Jones, I lost a lot of followers. I don’t think my crochet fans wanted to see it at that point.

So on a whim I started a new style account Daisy Jones Style, and just posted fashion images. Somehow that got noticed very early on. It snowballed from there and I started working with Brands and Pr companies. Woman and Home Magazine champion the older woman so that was probably how they found me. A proud moment for me!

As a blogger myself I notice that you have taken your blog to another level. You work with many companies in collaboration and have an diverse range of content? It looks like a full time job to create that level of excellence. What advice would you give someone wanting to break into that level of blogging?

You are right I started full time blogging this year!

Make no mistake, blogging takes hard work, I work on my blog everyday and try to post at least 3 times a week.

In my opinion publishing good content is very important. I try to mix it up a lot by writing about my home as well as fashion, beauty and crochet.

My top tip is just to get it out there on a regular basis and teach yourself about SEO (search engine optimization) Also find yourself a professional looking template and make it your own. Be unique don’t do what everyone else is doing!

Now let’s talk about crochet – do you get any time to with the hook anymore? If so what new trends do you see on the horizon?

I still adore crochet, but I must admit I get less time with my crochet hooks these days. I now use crochet as a form of relaxation, I crochet in the evenings whilst watching the TV unless I have a blog deadline to finish.

I am still loving the chunky crochet trend whilst amigurumi is still a favourite and always will be. I loved your latest book too. At the moment I am hooking up a very simple blanket. 

I’m a huge fan of tassel’s and I see that the trend is still going places!


Do you have a big dream?

I am constantly amazed at the opportunities my little blog has brought me. Travel, working with amazing brands and of course the friends I have made along the way.

My dream would be for it to continue as I feel very lucky to be in this position.

I am so grateful to you Ashley for sharing your wisdom and being such an inspiration – Thank you so much x

If you would like to follow Ashley, then read her fabulous blog: Lazy Daisy Jones

On Twitter LazyDaisyJones

On Instagram LazyDaisyJones



I know that being able to create and write books is a huge privilege. It really is a dream come true. You have and idea, you jot down some potential projects and then….then the reality hits you, it’s kind of a responsibility. Oh my, will I be able to think of enough ideas? It is then, in the middle of the night…the wee small hours that the projects come to you. When I was putting together a list of project for Granny Square Weekend, you might be surprised to know that some projects actually didn’t make the final cut. We had too many.

granny-squares-weekend-emma-varnam  granny-squares-weekend-emma-varnam


With this book I wanted to make, recreate and write down all those staple patterns I use on a regular basis. This is like exposing my secret stash of go-to makes which I use regularly for gifts and ‘thank-you’ pressies.

Favourite Projects

I’m going to be honest; I have three versions of the Boho bag which is on the front cover. These get used constantly in the summer. I have about 4 version of the sunglasses case; (mostly because I have a small sunglasses obsession). The is a different coloured version of the headband in every outdoor coat I own.


If you follow this blog regularly you will know how many cowl scarves I own and wear regularly. You will also know that I have long championed the concept of the ‘lazy-edged’ blanket.




Perhaps I have revealed too much, but this book really is like opening up the crochet part of my head and emptying out all my crafty wisdom. If you love patterns I think you will be pleased, but don’t just flip through to the instructions. One of the joys of working with my glorious editor, Wendy is that she allows my voice to come through in the text. There are lots of my top tips and tricks embedded in the chapters.

I really do hope you like this book. I so love the way it looks and the fact I have been able to capture all my favourite projects for you.



This weekend I am running an exclusive ‘GIVEAWAY’ from now until 6am on Monday 23rd April 18. Please leave a comment below telling me what your favourite crochet project is then you will be entered into a giveaway for one lucky person to receive a signed copy of the book. Congratulations Kate – you were the number which I randomly picked out. Thank you all so much for leaving your lovely comments. I adored reading them so much.


Emma x





I am so excited this week. My new book Granny Squares Weekend is published. I am so thrilled with this book because it contains many of the projects that I love to make for myself and now I can provide them for you to recreate for yourself. Advance warning – I will be running a book give-away to blog readers! Stay tuned….




I am so excited to share with you a new design and colour combination for a lap blanket. Over the years I have loved working on Granny Ripple Blankets. Their zig-zag pattern are so relaxing to work. When I saw a box of the beautiful Scheepyers Riverwashed and Stonewashed yarn I knew those little 10g balls would make a fabulous make. Are these not the most scrummy colours? When I finished mine, I just fancy making another!


Black Sheep Wools

I have designed a pattern and colour pack exclusively for Black Sheep Wools. In the pack you get the pattern, a gorgeous box of the 50 mini balls of Stonewashed and Riverwashed colours and you need 3 x 50g balls of Stonewashed in Moonstone. I used a 3.5mm hook for my blanket. If you like working from a schematic drawing you will be pleased to know that I have added one to this pattern.


I do hope you like it and if you do make a ‘Little River Blanket’ will you send me a photo through the Facebook Page or via Instagram. I would love to see it.






Dapper Socks

31/03/2018 · 3 comments

in Knitting


So in my last sock update I said that I wanted to find a sock yarn which wasn’t so much, wacky but rather dapper. Elegant socks, unassuming socks might seem a bit boring to knit. Colour and jazzy patterns really do get the needles clicking. However I must admit I have often thought that I would find it difficult to wear many of the sock yarn colours to work.

I was on a mission to find a colourway that would be acceptable to elegant gentleman. Fortunately the German company, Regia, have designed some understated but stylish patterned sock yarn.



They colourway I bought was Fall in their Pairfect 4 ply sock range. These colours have been chosen by Scandi heroes, Arne and Carlos. I do really like this yarn as it has the ingenious ‘Easy Start’ system. There is a contrasting yellow line which you use as a marker at the start of each sock and allows you to knit two identical striped socks from one ball of yarn.


If you look at the knitting the stitch looks very fine, 4 ply does seem very thin but for comfortable everyday socks 4 ply is ideal. It is worth looking at the video tutorials by Arne and Carlos to see how the yarn works. It hasn’t taken me two long to knit both socks.

I said to you before I couldn’t quite ‘get the point’ of knitting socks. But my friend Christine who is a sock guru explained to me that socks are the ideal ‘in your pocket project’. I must say I have kept my socks in my handbag and every time I have been sat waiting for B, either in the carpark or during an after-school class I can do a few rows.

Fancy Heel Stitch


This time I used Christine’s Winwick Mum 4ply sock tutorial to ensure I learnt how to do a short row shaping heel technique. I also went a bit jazzy and chose ‘Eye of Partridge’ as the pattern for the heel flap – FANCY!

My speed and boredom has been greatly helped by using lovely short 25mm circular needles. It makes my knitting so much faster. Christine has said that if you are going to wear your socks, there is really no need to block your socks. She is right ofcourse. However I am going to give this pair as a gift and I think they look really nice when they are blocked.


Instead of buying expensive sock blocking shapes I made my own by cutting out the shape from some stiff plastic. Once all the ends were weaved in I thoroughly dampened the sock. The sock is then placed over the sock shape and then let it dry.

Crazy woman that I am, I now fancy designing my own pattern. I like the idea of seeing if I can make a pair of weekend socks for myself.

I would really comment Winwick Mum’s blog. She is the Queen of tutorials and I have been checking in with her guidance as I have gone along.

If you have enjoyed this blog and the blog in general it would be great if you could nominate this blog and my books for the Knitting and Crochet Awards here




30/03/2018 · 1 comment

in Uncategorized

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Wow it seems to come round fast – but the nominations are open once again for British Knitting and Crochet Awards. Why not nominate your favourties…favourite crochet blogger for instance or indeed crochet book published this year. Obviously don’t be compelled or anything – but quick hint below if you are stuck for ideas. Go here to vote

Granny Sqaure Home - Book- crochet- Emma - Varnam

Granny Sqaure Home - Book- crochet- Emma - VarnamGranny Sqaure Home - Book- crochet- Emma - Varnam

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I frequently forget that over the years I have made loads of crochet patterns which are great for Easter. There are a number of patterns which are perfect for a non-chocolatey gift on this very blog. You are welcome. But also don’t forget that my books also have some cute bunny makes.

Emily-Cute Crochet Animals-Emma-Varnam

Why not make either Emily or Jack Rabbit from Cute Crocheted Animals. I made a version of Emily in DK weight yarn last year. She comes up slightly larger and I just used the same weight yarn for her cardigan. If you feel adventurous you can sew a fabric skirt as a pretty alternative.



What about making my starter egg cosies.? This bunny and chick duo are a great beginner project for anyone starting to learn how to crochet in a spiral. I think they make a great gift idea for children at Easter. So from now until Easter 2018 you can download these PDF’s for free. Please subscribe to my news letter as it is great to keep in touch.


So you can down load you patterns here:

Fluffy Bunny Egg Cosy       Cheeky Chick Egg Cosy


You can see that I evolved this egg cosy into my Bunny baby toy for my book How to Crochet. If you have a copy of the book it is worth revisiting this pattern for a lovely table gift for young friends on Easter Sunday. An idea might also be to hide him in your garden for a little bunny hunt.


Finally, I do get lots of likes for this little free pattern, designed many many years ago. He is rather sweet and is the perfect size for little baby hands. This is another free pattern on the blog. I hope I am giving you enough time to make a few cheeky spring gifts. Oh how I love this time of year! If you have an idea for a pattern you would like me to create I would love to hear.




So I have survived two months now. Not buying new clothes. No compulsive quick fix. I have avoided the sneaky supermarket purchase. I have not even made an absent minded online purchase. If I am honest, I am rather surprised. Seriously. You might have thought that basic boredom might have got the better of me.

Like I mentioned before, I do know these first winter months are going to be the easiest. Black and navy, the base colours of my everyday outfits are very much in use. When the weather and the days brighten and new colours start appearing in the shops, the struggle will be real.

Every month I learn something new. This month it has been the joy of clothes with a purpose. The Februray half term is a week we love to go away as a family and do some serious walking in the Lake District. I love this week, it is a marker in our calender that I look forward to. It is a time to be outdoors as a family and look at the big, wide vistas.


Nice Packing

I also don’t mind packing for this holiday. It is so simple. We need nothing glamourous – just basic practical outdoor clothes. Whether I wear cheap t-shirts or even my more expensive technical gear I have finally learnt to buy just one colour. Black is the name of the game and colour and fun is added in the accessories. This means everything is interchangeable and I can go proper crazy with the hat and scarf making. The simplicity of the choice is gradually demonstrating to me the benefit of a capsule wardrobe. Finally this has been achieved in my outdoor activity clothes. However I now wonder if this might now filter through as a principal to the rest of the wardrobe throughout this year.

With Spring/Summer catalogues popping through the door, the temptation is rising. By the end of March we will be one quarter of the way through the year. No-one will be more surprised than me if I stick to my resolution by the end of this month.


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So if you regularly read my blog your will know that sock knitting is really only a recent interest of mine. I found ways to increase the speed of my knitting and the new colours and yarns have made the idea much more appealing. Well what I haven’t been able to tell you is that back in the Summer I got a chance to do a bit of sock yarn designing with my fellow Stylecraft Blogstars.

stylecraft-head-over-heelsThanks to Phil from The Twisted Yarn for the photo

Given the inspiration of David Hockney’s work we were asked to pick some shades of Stylecraft Special DK and these would be used as a foundation of a sock yarn. All our colour choices were worked up anonymously and Stylecraft have spun 8 colour choices in stripes and 8 in melange wide stripes.  Now there is a competition which you can vote for from today until March 31st 2018.

Thanks to Phil from The Twisted Yarn for the photo

Choose your favourite in each category and 6 lucky voters will win a complete set of the new yarns when they launch! Just follow the link below to vote!

More than that, the top 3 colour mixes in each category will be added to our range in the autumn. So you have the power to decide! If you know me well you might be able to guess my colour choice. But I am not very sure that it will win. There are some many fabulous colour mixes and I really can’t decide which one I will vote for in the melange range. You might have dreamed as I have of creating your own yarn colours. But what this experience taught me is that it is far harder than you might think. Creating the right combination of colours and stripe depth is actually very difficult. Perhaps it is best left up to the professionals

The winning colours will be announced on the 19th April, when you will also get to find out which Blogstars have triumphed! Even though I am a slow sock knitter I promise I will knit some socks from my own colourway if it gets chosen. At my current rate they might be ready for Christmas.


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